Clean products, less plastic, and more trees — that's our attitude.
Attitude's Certifications
Overview
The Canadian based brand Attitude, states their goal is to be "developing natural personal care and household products that are dedicated to promoting healthy living". We have found that they are an environmentally conscious company, are cruelty free & vegan, and they have nixed a lot of the "bad stuff" you find in most diapers. They however, have no public evidence of protecting human rights. But how do they stack up against the Conscious Score? See why they received a B Rating rating below.
Ingredients
The ingredient list is free and clear of a lot of ingredients that you want to protect your baby from, like phthalates or parabens. This is one clean ingredient list is! We found 2 issues. The first issue we found is that there is no mention of it being free from volatile organic compounds. Secondly, we feel the brand is being deceiving with their EWG certification claims. While some products are certified, ATTITUDE leads you to believe all the products they carry are certified. When in fact if you reference the EWG certified diapers, they are not listed. Based on our standards and their transparency ATTITUDE receives an A for the Ingredient Pillar of the Conscious Score.
Biodegradable Baby Diapers:
• FSC-certified
• TCF (Totally chlorine free) cellulose pulp
• Elastics
• Nonwoven fabric (polymers)
• Biodegradable corn starch-based biopolymer
• Superabsorbent polymers (SAP)
What is not in their diaper:
• Chlorine
• Fragrances
• Ink
• Lotions
Environment
ATTITUDE demonstrates leadership in the industry for protecting the environment. They are transparent, and have both strong policies and are clear on their values as an organization that this is a main focus. ATTITUDE Recieves an A for the Environmental Pillar of The Conscious Score.
• ATTITUDE diapers are made with FSC certifiedcellulose pulp which helps protect forests, and they use a Totally Chlorine Free (TCF) method when bleaching the pulp.
• For each product sold online or in a participating store, ATTITUDE commits to plant a tree and so far 1,429,965 trees have been planted.
• ATTITUDE diapers use more than 50% biodegradable raw materials certified through ECOLOGO
• The company itself is carbon neutral by buying carbon offsets and uses 100% renewable energy.
ATTITUDE's vision is to reduce use of plastic by using biodegradable packaging and bulk sizes.
Human Rights
ATTITUDE does not specify if any of its supply chain is audited to ensure human rights are respected and there is no evidence of any policies or procedures that they protect human rights. ATTITTUDE Receives an F for the Human Rights pillar of The Conscious Score.
Animal Rights
ATTITUDE is 100% vegan, cruelty-free, and certified by PETA through the Beauty without Bunnies Certification. They recieve an A for the Animal Rights Pillar of the Conscious Score.
Performance
Overview
We evaluate performance of the baby diapers based on real parent feedback and 3rd party lab tests. We consider absorbency, durability, leak protection and comfort.
Diapers
ATTITUDE's Diaper averages a 4.1 out of 5 of 30 reviews from parents. Baby Mamas and Baby Daddys love that they are hypoallergenic and more environmentally friendly than other products within the diaper market. And based on 3rd party testing, the diaper offers an impressive absorption performance. Howerer, ATTITUDE scored poorly in 3rd party tests and parent feedback for leaks, receiving some of the lowest scores in comparison to other diapers. ATTITUDE didn't score well for comfort, having a rough to the touch back cover and inner liner. As well as lackluster elastic cuffs and pokey tabs. Finally, the diaper is not as durable as we would hope for the price. ATTITUDE receives an F for the Performance Pillar of The Conscious Score.