We know we’re not perfect (c'mon, who is?), but we try really, really, really, really hard to create better products for our babies. And to simply be a better company, too.

Hello Bello's Certifications

We've done the research

Hello Bello's Score:



Hello Bello, (parent company Unconditional Love) was founded by celebrity parents Kristen Bell and Dax Shepard because they believe all babies deserve the best. Which means all parents need access to affordable, premium products. But how do they stack up against the Conscious Score? See why they received a B Rating below.


Hello Bello discloses their ingredients and what is not in their diaper. They have claims on their website that they are free from many harmful chemicals that you want to keep far away from your little one! We know too after speaking to their team that they have an in-house test of over 100 ingredients known to be harmful to children. The not so great is that there is no mention of VOCs (hormone-disrupting properties, could cause respiratory complications or allergic reactions), and Hello Bello has many claims but no physical proof that these tests were done and no third party certifications to back them up. Based on our standards and their transparency Hello Bello receives an A for the Ingredient Pillar of the Conscious Score.

What is in their diaper

TCF fluff pulp
Super Absorbant Polymer
Polyester non woven fibers
• Plant derived PLA nonwoven fiber
Spandex strands
Elastomeric film

What is not in their diaper

Hello Bello discloses little relevant information about their sustainability practices on their website. We know that the diapers contain a plant-derived plastic core liner. And after reaching out to their team, we were informed that since they launched with Walmart, they have been required to set CO2 reduction goals and report annually for their Project Gigaton initiative. They are also working with a carbon accounting agency to determine their own CO2 impact. Their diaper manufacturing process is zero-waste, (other than umbilical cord cutouts on the newborn size) and over 80% of other waste is diverted from landfills. And their diaper factory in Texas uses 100% renewable energy. They are actively looking for new ways to reduce their water waste but do not have anything specific in place yet, and they do not have any 3rd parties certifying these claims. Hello Bello receives a B for The Environmental Pillar of The Conscious Score.

Human Rights

Hello Bello does discloses some information in a couple areas in regards to human rights. They have started a few charitable programs, encourage racial inclusivity, and have recently posted an inclusivity plan on their website. When we spoke to their team we found that they are having good faith conversations with their suppliers about forced labor, fair wages, and child slavery. They are not however conveying their impact across their supply chain in a formal way. Hello Bello receives an B for the Human Rights pillar of The Conscious Score.

• Hello Bello has donated over 3 million diapers to date, plus wipes, body care, hand sanitizer and more! • • Hello Bello gives a years worth of free diapers to an inspiring family each week.

• They promote Racial Inclusivity by promoting and sharing a wide variety of resources from books to activities to videos.

Animal Rights

Hello Bello is certified cruelty free with the Leaping Bunny Certification and they do not sell their products in any countries that require testing. While they are not certified vegan, their team has confirmed the product uses only vegan ingredients. Since Hello Bello is not certified vegan they get a B for the Animal Rights Pillar of The Conscious Score.


We evaluate performance of the baby diapers based on real parents reviews and 3rd party lab tests. We consider absorbency, durability, scent, leak protection and softness.

With all their diaper types considered Hello Bello receives an overall A for the Performance Pillar of The Conscious Score.

Standard Diapers

Hello Bello's standard diaper scored an average 4.5 out of 5 from over 200 parents feedback. Based on 3rd party testing, the diaper is above average for absorbency, leaks and comfort. Hello Bello Daytime Diapers receives an A for the Performance Pillar of The Conscious Score.

Nighttime Diaper

Hello Bello's Nighttime Diaper scored an average 4.1 out of 5 in over 147 reviews from parents. Based on 3rd party testing, the diaper offers good absorbency with not many leaks overnight. Hello Bello Nighttime Diapers receives a B for the Performance Pillar of The Conscious Score.   

Swim Dipes

Hello Bello's Swim Dipes scored an average 4.6 out of 5 from 37 parents' feedback. Based on 3rd party testing and parents, the diapers are highly leakproof and made to fit snugly and comfortably for your water baby. Hello Bello Swim Diapes receives an A for the Performance Pillar of The Conscious Score.

Training Pants

Hello Bello's Training Pants scored an average 4.3 out of 5 from 29 parents' feedback. They said they were cute and worked well with an 80% approval rating. We give Hello Bello Training Pants a B for the Performance Pillar of The Conscious Score

Supplier Certifications